BI for B2B E-commerce & Dealer Portals

See the complete picture of your B2B business

From lead to invoice, finally unified. One platform for your ERP, CRM, e-commerce and marketing data.

Trusted by brands like Albert Heijn, Bever, eRocket and Kickso

Your world is different

D2C tools don't understand B2B

In D2C, a customer is an individual. For you, it's an account with 10 stakeholders. Pricing isn't fixed. It's negotiated per client, per tier. Sales cycles take not minutes but months. Last-click attribution? Forget it. And where D2C tools see transactions, you build relationships.

We get that. Flipstream is built for your complexity.

Data Maturity

Business Intelligence is a journey, not a project

Most BI projects fail because they try to start where they want to end up. We guide you step by step.

Start here
Stage 1

See

Connect & visualize data

  • Connect data sources
  • Standard dashboards
  • Blend data
  • First insights
Days
Stage 2

Understand

Deeper analysis & alerts

  • Custom metrics
  • Set up alerts
  • Deeper analysis
  • Segmentation
Weeks
Stage 3

Act

Automation & predictions

  • Automation
  • Forecasting
  • ML insights
  • Predictive analytics
Months
Where 70% want to start with Power BI
Stage 4

Customize

Make it entirely your own

  • Direct data access (SQL)
  • API & data exports
  • Build custom integrations
  • Support your own data team
When you're ready
Flipstream guides you through every phase

Customization requires maturity. That's why so many Power BI projects disappoint. Developing the foundation takes time and is rarely what people had in mind.

Power BI vs Flipstream

Before you invest in Power BI

Power BI is a tool. Flipstream is a solution. Power BI offers endless possibilities — provided you have a team, the time and the budget to build it. Flipstream gives you answers from day one.

Implementation
3-6 months
Live in days
Setup costs
€30,000+ in consulting
€0 self-start and custom ±€10k-€20k
Monthly costs
Consultants + licenses
Self-starter from €12.50, Pro from €250
Skills required
DAX, SQL, data engineering
No technical skills needed
B2B data models
Build yourself
Pre-built + custom option
Adoption
21% average
Designed for 100% with unlimited users
Risk
52% don't hit targets
Start small, grow when ready
Flexibility
Locked in
Export to BigQuery/Power BI
Integrations

Connect all your B2B systems

From ERP to CRM to e-commerce. Connect your existing tools and finally get a complete picture.

Missing an integration? We'll build it for you.

Everything you need

A complete analytics platform, built for your B2B reality

Dashboards

Pre-built B2B templates or build your own dashboards with drag & drop. From sales performance to marketing ROI.

Widgets

Choose from 50+ visualizations. Charts, tables, KPI cards and more.

Smart Alerts

Automatic notifications on anomalies, opportunities or issues. Via email, Slack or in-app.

Insight Center

Your personalized overview. Choose your metrics, organize by brand, country or shop.

Sessions
24.8K
+12%
ROAS
4.2x
+8%
Revenue
€48.2K
+15%
CPM
€6.40
-12%

Every B2B is different. We adapt.

Custom integrations, bespoke dashboards, your specific workflows. Our professional package gives you white-glove support from day one. With an option for custom work via our standardized process:

Discovery (free)
  • Free introductory call

    Free

    60 minutes to understand your setup, pain points and goals. Getting to know each other.

    No obligations

    Schedule a call
  • Sprint 0 proposal

    Within days

    Based on our conversation, we propose Sprint 0: a 2-week discovery project for €5,000.

Sprint 0 (€5k)
  • Sprint 0: Discovery

    2 weeks · €5,000

    We start with a full day on-site, then continue remotely. Stakeholder mapping, KPI definition, dashboard design.

    • Flipstream setup (standard connectors)
    • Hands-on onboarding
    • On-site kickoff day
  • Clear roadmap ready

    Detailed sprint planning for Sprint 1. Clear picture of total scope (typically 2-5 sprints).

    Go/no-go decision point

Implementation
  • Sprint 1: Build

    2 weeks

    First custom integrations live. Priority dashboards ready to use.

  • Sprint 2: Expand

    2 weeks

    Additional data sources. More complex integrations.

  • Sprint 3: Connect

    2 weeks

    ERP/CRM integrations. Custom data transformations.

  • Sprint 4: Refine

    2 weeks

    Advanced dashboards. Automatic alerts. Edge cases.

  • Handoff & training

    2 weeks

    Training sessions. Documentation. Fine-tuning. You're ready to run it yourself.

    It's yours

Here's how it works.

1.

Free call, no obligations

60 minutes to understand your situation. Honest advice, even if Flipstream isn't the right fit.

2.

Sprint 0: we come to you

Over two weeks we work together, starting with a full day on-site. We map stakeholders, define KPIs, and design dashboards together. You start using Flipstream from day one.

3.

Clear scope, your decision

After Sprint 0 you know exactly what you're getting into. Continue or stop. That's your choice, based on a clear, substantive plan.

4.

Custom work, your pace

Each sprint has a fixed scope and price. You control the speed. More hours per sprint gets more done. Invoicing runs in line with the sprint.

5.

Priorities can shift

Start with the hard parts or the quick wins — your choice. We adjust each sprint together. Always based on the scope defined jointly in Sprint 0. And sprints are exactly what gives us the flexibility to adapt!

6.

Training & handoff

We don't disappear. Full training, documentation and support until you're running it confidently on your own. And after that, we're always available for questions, follow-ups, new connectors or even a next project.

EU Datawarehouse

Your data safe in Europe

All your data stored in ISO-certified European datacenters. GDPR-compliant by design. Fully isolated from the US!

Frankfurt, Germany

ISO 27001 certified datacenter by TÜV Nord.

GDPR Compliant

Privacy by design. Your data processed according to GDPR standards.

No US CLOUD Act

No US jurisdiction over your data.

AES-256 Encryption

All data encrypted at rest and in transit.

100% Green Energy

All EU datacenters run on renewable energy.

99.9% Uptime

Redundant systems and automatic failover.

Ready for real insights?

Sign up for free or schedule a no-obligation call. Together we'll look at your current setup, needs and what's possible.

Free intake call
Concrete scope within 2 weeks
No obligations