Automate your SEO workflows with our Google Data products

For SEO teams that want full control over their data

A comprehensive solution for SEO teams to fetch Google data and receive it structured in Google BigQuery. No need to hassle with API’s. Build for marketers, not developers. Upload your keywords, set up a scraper and go build dashboards or use the SERP data for analysis. It’s that easy.

Albert Heijn
Pierce Group
Tip Group
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Work more efficiently as SEO team

Enterprise SEO solutions tend to have it all. But in the end we just want to automate our reporting, fetch insights and deliver this to our stakeholders without paying the top price.

Join other great SEO teams working with Flipstream

We understand the struggle with APIs

Build for data driven marketers

Leverage the capability of BigQuery to in-house your SEO data, integrating it seamlessly with preferred BI tools like Looker, Power BI, or Tableau, and forging a stronger connection between SEO insights and stakeholder engagement. Explore SERP data to track yourself, competitors and visualize market trends that are easily merge with other datasets like GA4 and GSC for strategic insights.

Use your organizations favorite BI solution

We all know how hard it is to get management and other stakeholders in to SEO tools. So let’s bring SEO data to them! No matter if your org uses Looker, Power Bi, Tableau or any other BI Solution. When you have the data in BigQuery it can be visualized anywhere!

A rank tracker for every SERP competitor

With the full SERP in your data warehouse you can build any type of report on top of it. For example a simple rank tracker, visualize the market shares of each category or focus on which SERP features are trending. Of course all categorised based on your tags!

Easily merge SEO data with other data sources

Are you working with a category strategy and you’d love to have a performance overview per category? Combine GA4 data with GSC data, with SEO market shares, opportunities and a quick insight in biggest competition? Easy!

Share categorised SERP content with the content team

Because Flipstream shares everything from the SERP, you get all the content that is in it. From People Also Ask to Featured Snippets and Related Searches. Perfect for content teams to find idea’s and inspiration to build upon! And to see who’s owning these features.

uniformGrid
Robin van der Sar

Flipstream enabled us to conduct our innovative Local SEO Benchmark for the Dutch and Belgian market on a scale that previously seemed unthinkable.

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Automate the boring SEO work

It’s always the same boring repetitive game ( that we tend to give to our juniors and interns when possible 🫣 ). But that is no longer needed! It’s time to standardize this workflow below and stop wasting time.

Extract the SERP
Automatically scrape the SERP and get all data in BigQuery
Clean the data
Set up SQL workflows that clean the data for each source the same way
Merge the data
Merge the data sources automatically every week without having to worry
Structure the data
And finally have it pushed in to a reporting table which is fed in to your BI solution

Work with big data without needing devs or dev-skills

New data enthusiast

Embarking on the SEO data journey? Flipstream offers you everything you need to get started one step at the time. Our University has free courses that teaches you all the SQL that you need. And our search console dashboard is a great place to get your first SQL + dashboarding experience. Then the SERP data will be right there for your next step. If you need some extra support or simply want to faster, we’ll be right here!

Advanced SEO expert

For the seasoned SEO professional who values precise analytics, our Google Data products offers all the granular data that you need. With your ready to go SQL knowledge it’s as easy as uploading the keywords and their categorization, build your dream automations and stop wasting time on the repetitive tasks!

Key values we bring to your SEO team according to our clients

Innovation

The core of Flipstream is different from the market. The product, and what can be done with it is innovative. Also how they motivate SEO teams to think and work different.

Cost Reduction

Flipstream brings down data / SEO tooling costs significantly which allows to spend SEO budget more effectively. But above all Flipstream helps to optimize time spend on boring and repetitive tasks making SEO teams more effective.

Scalability

Flipstream is made to support growing data need of SEO teams, organisations and agencies. Start small and grow is really part of the Flipstream DNA and it shows in the product, support AND in the knowledge sharing!

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Frequently asked questions

What you need to know when working with Flipstream and BigQuery.
In order to work with Google data inside BigQuery it is needed to write SQL. We do offer support within the onboarding where we can help you get setup and go fast. But if you’re intruiged and look to enhance your skills ( or both ) the Flipstream University has your back there. Our free SQL course for marketers will get you up to speed in a heartbeat!
We work with the principle of least privilege and only require BigQuery Data Editor and BigQuery Job User to access your data warehouse.
After setting up your GCP project, you need to set up a billing account. This involves filling in your company details and bank account or credit card information. Without setting up the billing, BigQuery will delete all your data 60 days after it's created. Hence, it's crucial to set up your billing account as soon as you've set up your project.
Google creates a temporary dataset in your data warehouse to verify that it has access to your data warehouse and can execute necessary operations such as creating tables, writing data to these tables, and deleting the temporary table it created. This helps ensure that all necessary permissions are in place.
After setting up the connection between Search Console and BigQuery, it typically takes about two days for the first set of data to populate in your data warehouse. During this waiting period, there's not much you can do except wait for the data to appear.
Google's BigQuery allows you to query up to 1 terabyte of data for free every month. After that, a charge of $6,5 is applied for every terabyte of data that you query, again monthly. They also charge $0,01 per GB per month for long term storage and $0,02 for short term storage (first three months of the data’s age). In general know that BigQuery is made for analysing petabytes of data, and that gigabytes is peanuts for it.

Discover other Flipstream features
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GSC Looker Studio Dashboard

Go deeper with Search Console Data. Copy our free dashboard and get a head start.

Natural language SQL queries

Not sure where to start with SQL but want to play with your GSC data in BigQuery. We’ll generate the queries based on your question.

SQL Course For Marketers

When you want to get started with SQL this is the perfect place to start learning. From basic to master in 10 hours.

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Take control over your SEO data and time

Flipstream

Flipstream helps companies optimize their SEO reporting with the power of big data.

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